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In-store Program Strategy and Definition
Running an in-store loyalty shopping program that remains valuable and highly engaging over time requires more than simply securing a few special offers from merchants. The Mall Networks team has decades of experience defining and managing successful in-store loyalty shopping programs and we will help define the program with:
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- Customized in-store programs tailored for each client leveraging vast merchant network
- Increased member participation with rich offers covering all shopping channels
- Long-lasting, constantly-improving programs with updated offers and merchants and program tracking
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- Customer segmentation and analysis
- Merchant targeting strategy
- Offer portfolio strategy
- Online and In-store integration strategy
Strategic Merchant Network
Mall Networks provides the broadest and deepest merchant network and leverages this network to provide shopping
ubiquity and attractive offers to drive consumer shopping.
This network includes:
- Over 200 in-store, catalog and gift card partners
- Over 100,000 brick & mortar locations
- Over 8,500 local restaurants
Mall Networks' dedicated merchant services team has years of experience managing strategic relationships, and is able to leverage our network-based purchasing power to secure top rebates and offers.
Superior, Targeted Offers
The most successful in-store programs provide a mix of various offer types and focus on quality. Mall Networks can leverage our expansive merchant network to identify and secure the most relevant, targeted, and valuable offers. These offers may range from coupons, enhanced points offers, special promotions, and gift cards. Every quarter, the mix of merchants and offers will be refreshed and updated based on analytics and seasonality. All offers are targeted to users based on their channel, profile, and other analytics.
In-store Program Marketing Services
Mall Networks can offer anything ranging from support and coordination for in-store program email and direct marketing to a full turnkey solution that includes collateral design and copy, printing and mailing, and email delivery. The online mall can manage registration or opt-in, and can display and provide information on in-store coupons and other offers.
Transaction Matching, Reconciliation and Reporting
The PCI-compliant back office platform will match eligible transactions from credit card data and report on program metrics and rewards points earned. All of this information is available through a 24/7 client portal or transaction data feed. Mall Networks will further streamline the management of the program by coordinating all invoicing and payments with merchants and by managing or integrating with a Points Bank to track points earned. This rich set of data not only provides a full closed-loop solution from marketing to commerce to reporting, but also allows rich insights into consumer behavior and targeting.
Managed Services Delivery Aligned with Client Success
Mall Networks business model is based on client success. The performance marketing model aligns the success of the loyalty shopping programs and creates a true client partnership. To support this, all of Mall Networks solutions are delivered as managed services to combine client control with low TCO. The on-demand solutions offer full turnkey IT operations, content management services, and merchant services. Mall Networks' account management team focuses on data-driven optimization of the program and the marketing services support the client's efforts to market to their consumers.
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