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Mall Networks eMarketing solution enables clients to deliver offers and invitations for loyalty shopping via email-centric campaigns or other channels such as mobile. Mall Networks will work with the client to develop the right segmentation approach for offers and marketing channels based on analytics and customer preferences, and can deliver offers through Mall Networks eMarketing platform or through an integration with the client's own eMarketing system.
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- Increased new and repeat shoppers
- High response rates because of highly targeted, personalized offers
- Segmented offer campaigns with multi-channel offer delivery provides greater
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Mall Networks can leverage a company's existing marketing automation infrastructure or extend it using standard emarketing paradigms such as:
Self-Learning Personalization Engine
A key driver of targeted offers is Mall Networks' unique self-learning personalization engine. Mall Networks self-learning personalization engine ensures that all offers are targeted and relevant for each user based on their profile, their shopping history, and their similarity to other shoppers. As all consumers shop, the recommendations and targeting continue to improve.
This self-learning personalization engine feeds targeted offers
into email or other channels.
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