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Mall Networks Receives Award for Best Marketing & Customer Relationship Technology at the 2008 MITX Technology Awards
5th Annual Awards Honor Technology Innovation in New England
Lexington, Mass. - June 11, 2008 - Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, has been selected as winner in the category of Marketing/Customer Relationship Technologies for the 2008 MITX Technology Awards. The MITX Technology Awards, presented by the Massachusetts Innovation & Technology Exchange, recognize innovative technologies developed in the New England area, as well as the individuals and organizations responsible for driving these advancements. Honorees for this year's awards were announced on June 3, 2008 in a ceremony at The Royal Sonesta Hotel in Cambridge.
"We have been extremely impressed with the breadth and quality of the nominations this year. They show incredible innovation across a variety of sectors and highlight the vitality of our local technology community," said Kiki Mills, executive director of MITX. "As we continue to enjoy a surge in technology investments in New England, we are proud to showcase the contributions our community is making to global technology development."
Mall Networks provides innovative multi-channel loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries such as financial services, airline and hospitality, and loyalty programs. Organizations such as JPMorgan Chase, Verizon, and Spirit Airlines extend and enhance their loyalty programs by offering merchant-funded bonus rewards to their customers whenever they shop online and in-store across more than 700 leading merchants. The success of these programs has been driven by innovations from Mall Networks including:
- Dynamic search and comparison shopping optimized for loyalty programs and rewards
- Self-learning personalization for offers and merchants
- Flexible user segmentation, brand management and dynamic content targeting
- Integrated e-marketing to drive repeat visits and targeted campaigns
- On-demand loyalty shopping platform with click-level transaction tracking and end-to-end reconciliation
"We are honored to be the recipient of this year's Annual MITX Technology Awards for Marketing & Customer Relationship Technologies," said Dave Andre, president and CEO of Mall Networks. "Because differentiation is so critical to the success of our clients and their loyalty programs, Mall Networks is committed to extending its clear product leadership with ongoing innovation and investment. It's exciting to be included in such a prestigious group of other pioneering companies named as 2008 winners."
More than 325 of the region's top technology and business professionals attended the MITX Awards ceremony. The event also included a keynote address by Dr. Amar Bose, Chairman &Technical Director of Bose Corporation, as well as a panel forum on "What's Next for the Advertising Business Model."
For a complete list of winners please visit: http://www.mitxawards.org/technologyawards/finalists_winners.aspx?year=2008.
The 2008 MITX Technology Awards sponsors were Backbone Media, DLA Piper, Invest Northern Ireland, LEWIS PR, Oracle, Rocketship and Technology Review, Inc.
About Mall Networks
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 30 million consumers. Industry leaders including JPMorgan Chase, Upromise, Verizon, Shop.org, Spirit Airlines, Virgin, and NASCAR rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
About MITX (www.mitx.org)
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange is the leading industry organization focused on the web, bringing together the digital technology, marketing and media community to engage in what is next for the web and how it will impact the marketing and business worlds. Reaching more than 6,000 professionals in New England, MITX is a dynamic and growing community of thought leaders, collaborators, and individuals in search of insight, education and opportunity. With more than 60 events annually, MITX provides its members with the opportunity to promote their companies to targeted audiences and provides a valuable forum for networking to source potential business leads, partnerships, ideas, funding and other likeminded peers in the industry. MITX is headquartered in Cambridge, Mass. For more information please go to www.mitx.org.
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Mall Networks Contact:
Amy Paladino
PalPR
Phone: 781.772.1005
Email: amypal@comcast.net
MITX Contact:
Jaime Hodges
MITX
Phone: 617-871-2155 x205
Email: jaime@mitx.org
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