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Mall Networks Hires Former Epiphany Executive Ron Barale as Vice President of Engineering
Industry veteran brings to Mall Networks more than 25 years of experience in developing CRM, analytics, knowledge management and SaaS products
LEXINGTON, Mass. - January 14, 2008- Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced that it has appointed Ron Barale vice president of engineering. Barale brings more than 25 years of experience in CRM, analytics, personalization, software-as-a-service (SaaS), and search to the Mall Networks senior management team. As vice president of engineering, Barale will be responsible for the company's technology strategy, product architecture, product development, quality assurance, and release management.
"Our clear product leadership in multi-channel loyalty shopping enables our clients to offer truly differentiated loyalty programs for their customers and members. To ensure the success and ongoing differentiation of our clients, Mall Networks continues to invest in technology and innovation," said Ben Kaplan, chief operating officer at Mall Networks. "Ron not only brings an incredible track record of delivering innovative and market-changing CRM solutions, he also is passionately committed to customer success. Mall Networks continues to attract some the industry's top talent, and we're excited to welcome him to the team."
Barale was most recently the vice president of product development at Inquira, where he led engineering for its suite of search, knowledge management and web self-service products. Barale was formerly the senior vice president of product development for Epiphany, where he was responsible for developing the company's innovative suite of CRM products, including marketing automation, real-time offer optimization, call center applications and predictive analytics. Barale also held other key executive roles at Epiphany, including serving as senior vice president of customer management and education, where he was responsible for the worldwide operations of Epiphany's customer management and education organization. During Barale's tenure at Epiphany, the company's products powered strategic CRM and marketing initiatives at leading financial services, travel and hospitality companies, including Citibank, American Express, Washington Mutual, Wells Fargo, Charles Schwab, Hilton Hotels, MGM MIRAGE and Expedia.
Prior to Epiphany, Barale was vice president of product engineering and support at Red Brick Systems, a database and data warehouse technology developer acquired by IBM. At Red Brick, he ran worldwide operations of the development organization, customer support, and corporate MIS functions. Barale also held engineering management positions at Blue Roads Corp., a SaaS-based channel management platform, Compuware, and COMAC.
"Loyalty shopping is now a required strategic component of any successful loyalty program, and the right technical platform is critical to its success," said Barale. "I am excited to join such a dynamic, fast-growing company and looking forward to helping Mall Networks extend its product differentiation and power client success."
About Mall Networks
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty and improve member engagement for financial institutions, card issuers, loyalty programs and affinity organizations. Featuring an integrated network of more than 500 world-class merchants, Mall Networks' flexible, on-demand platform powers personalized, easy-to-use online shopping portals for more than 25 million consumers. Industry leaders including JPMorgan Chase, Upromise, Spirit Airlines, NASCAR, Shop.org and First Equity rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
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Press Contact:
Amy Paladino
PalPR
amypal@comcast.net
781.772.1005
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