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Mall Networks Unveils New Solutions for In-Store Loyalty Shopping Programs
Erin Raese, loyalty marketing veteran, joins Mall Networks as vice president of in-store programs
LEXINGTON, Mass. - December 11, 2007- Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced new products and services specifically for merchant-funded in-store loyalty shopping programs.
These new offerings enable credit card issuers, financial institutions and other loyalty programs to offer their customers and members the opportunity to earn bonus rewards whenever they shop at hundreds of national, regional and local merchants and retailers. Mall Networks has a world-class merchant network of in-store, online and catalog partners representing more than 100,000 store locations and more than 8,000 restaurant locations. Merchant-funded in-store loyalty shopping programs enable organizations to develop stronger and more profitable customer relationships.
Mall Networks' new in-store initiatives will be led by Erin Raese, who joins the company as vice president of in-store programs. A veteran of the loyalty industry, Raese joins the company after 10 years at SHCDirect, a loyalty marketing solutions company, where she developed and operated highly successful in-store loyalty shopping programs for more than 50 leading card issuers and loyalty programs.
In-Store Programs Key to Customer Loyalty
Building on Mall Networks' leadership in online loyalty shopping, Mall Networks' in-store solution enables loyalty programs to leverage Mall Networks' rich merchant network to offer consumers additional opportunities to earn additional discounts and rewards when they shop.
Consumers may use their credit or debit card at more than 100,000 bricks-and-mortar store locations and catalog retailers, and earn additional rewards points, cash-back, or miles as part of a company's loyalty program. The combination of these solutions allows companies to run successful multi-channel loyalty shopping programs to drive customer engagement and brand loyalty.
Mall Networks' new in-store loyalty products and services enable companies to develop deep and lasting relationships with their customers via:
- A merchant network of more than 200 in-store retailers with more than 100,000 bricks-and-mortar locations across the country, plus more than 50 top catalog partners, and gift cards that can be redeemed at more than 125,000 locations;
- Targeted and compelling special offers and coupons for customers of the in-store shopping program;
- Transaction matching to track card transactions and calculate cardholder rewards for eligible transactions;
- Key reporting and analytics on customer metrics, customer segmentation, rewards accumulation, and program effectiveness;
- Offer segmentation and personalization using collaborative filtering and Mall Networks' offer management engine;
- And loyalty shopping strategy and program design to create highly appealing, cost-effective, sustainable multi-channel programs that identify, recognize and reward customers when they shop online or in-store.
"Leveraging in-store loyalty programs as part of a comprehensive, multi-channel loyalty strategy pays significant dividends in developing and maintaining long-lasting, profitable customer relationships," said Dave Andre, president and chief executive officer of Mall Networks. "Adding in-store solutions to the industry-leading online malls from Mall Networks help clients distinguish themselves from the competition with integrated, compelling and personalized programs."
Raese Joins Mall Networks as VP of In-Store Programs
Erin Raese is a veteran of loyalty marketing industry with more than 18 years of experience in selling and executing in-store loyalty shopping programs. Most recently, she was vice president of marketing services at SHCDirect. There, she was responsible for merchant partnership sales, communications and rewards strategy. Raese's marketing experience began at Hyatt Corporation, where she managed the Hyatt Resorts loyalty marketing efforts. Raese holds a degree in marketing from North Central College in Naperville, Ill.
"As we penetrate additional areas of our clients' overall loyalty strategy, in-store loyalty shopping programs represent a significant opportunity for Mall Networks," said Andre. "We are thrilled to welcome Erin as an experienced leader in directing successful in-store loyalty programs for clients."
About Mall Networks
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty and improve member engagement for financial institutions, card issuers, loyalty programs and affinity organizations. Featuring an integrated merchant network of more than 500 online retailers and 100,000 store locations, Mall Networks' flexible, on-demand platform powers personalized, multi-channel shopping for more than 25 million consumers. Industry leaders including JPMorgan Chase, Upromise, Spirit Airlines, NASCAR, Shop.org and First Equity rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
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Press Contact:
Amy Paladino
PalPR
amypal@comcast.net
781.772.1005
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