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Mall Networks Hires Former American Express Executive Dennis Tze as Vice President of Client Services
Industry veteran brings to Mall Networks more than 15 years of experience in loyalty programs, consumer marketing, merchant relations and strategic consulting
LEXINGTON, Mass. - December 03, 2007- Mall Networks, the leading provider of merchant-funded loyalty shopping solutions, today announced that it has appointed Dennis Tze vice president of client services. Tze brings more than 15 years of experience in loyalty programs, consumer marketing, merchant relations and strategic consulting to the Mall Networks senior management team.
Tze will be responsible for managing and growing Mall Networks client programs to achieve client satisfaction and revenue goals. Those activities include strategic engagement planning, program execution, consumer marketing and account management.
“We are seeing increasing demand for our loyalty shopping solutions across all markets, including banking, travel and hospitality,” said Ben Kaplan, chief operating officer at Mall Networks. “Dennis is a perfect choice to lead our client services group and oversee the strategic direction of our rapidly growing installed base of client programs. All of our clients will benefit from his unique expertise in executing large, highly successful loyalty programs.”
Prior to Mall Networks, Tze spent more than 10 years at American Express in a variety of roles. Most recently, he was vice president of marketing for OPEN, the Small Business Network. There, Tze developed and led acquisition and loyalty programs including OPEN Savings, a unique $100 million discount program for the market-leading business unit focused on issuing cards to small businesses. He grew the program by 60 percent in one year through signing new deals and enhancing small business marketing and merchant partnerships, including FedEx, JetBlue Airways, Marriott Hotels and Gateway Computers.
Tze also previously served as vice president of business transformation for American Express Consumer Card Services Group. In that role, he served on the executive team of Amex’s largest business group to spearhead an effort to transform businesses processes that generate new revenue and drive expenses down. He led a team of more than 100 people that transformed online, direct mail and phone marketing programs for card acquisition and retention.
Tze held other positions within American Express, including vice president of new business and e-commerce development for Merchant Services, where he created ShopAmex, American Express’ leading Membership Rewards redemption mall. He also was the director for the Office of the Vice Chairman and senior manager of strategy for Customer Servicing.
Before American Express, Tze was at a Big Six consulting firm. He has a Bachelor of Science degree from McGill University in Montreal, and a Master of Business Administration from the Ivey School of Business in London, Ontario.
“The future of customer loyalty is in loyalty shopping programs,” said Tze. “With clients such as Chase, NASCAR and Spirit Airlines, the Mall Networks team and technology have already proven their value in the marketplace. I look forward to helping the company extend its market leadership and drive client success.”
About Mall Networks
Mall Networks is the leading provider of merchant-funded loyalty shopping solutions that increase revenue, strengthen customer loyalty and improve member engagement for financial institutions, card issuers, loyalty programs and affinity organizations. Featuring an integrated merchant network of more than 500 online retailers and 100,000 store locations, Mall Networks' flexible, on-demand platform powers personalized, multi-channel shopping for more than 25 million consumers. Industry leaders including JPMorgan Chase, Upromise, Spirit Airlines, NASCAR, Shop.org and First Equity rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
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Press Contact:
Amy Paladino
PalPR
amypal@comcast.net
781.772.1005
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