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Mall Networks Appoints Marc Caltabiano Vice President of Product Marketing and Management
Industry veteran from Siebel and KNOVA joins Mall Networks
to direct product strategy for leading on-demand e-commerce and loyalty shopping platform
LEXINGTON, Mass. – July 24, 2007 – Mall Networks, the leading provider of online malls and loyalty shopping solutions, today announced that Marc Caltabiano has joined the company’s management team as vice president of product marketing and management. A respected industry veteran, Caltabiano brings to the Mall Networks senior management team more than 15 years of IT product management and product marketing experience in the CRM, self-service and enterprise search industries. He holds seven patents on search and knowledge management, and has several patents pending.
Caltabiano will be responsible for leading product strategy, product definition and product marketing for the company’s on-demand e-commerce and loyalty shopping platform. He will be based in Mall Networks’ Burlingame, Calif., office.
“With an impressive track record for developing, delivering and marketing enterprise-class technology and services, Marc will play a strategic role in Mall Networks’ continued growth,” said Ben Kaplan, chief marketing officer at Mall Networks. “This is a very exciting time for the company. We’re experiencing significant growth from the continued adoption of our loyalty solutions by companies like Chase, Spirit Airlines and NASCAR.”
Prior to Mall Networks, Caltabiano spent four years at KNOVA Software as senior director of product management, guiding the company’s product and positioning strategy, product roadmap, product and release management, and providing marketing communications support. In this role, he helped grow the company’s revenue by more than 400 percent.
Before KNOVA, Caltabiano served as senior product manager at Siebel Systems, where he was responsible for all aspects of product management for Siebel’s Call Center and eService products, including product research and strategy, sales training and tools, and competitive analysis. Among his many successes at Siebel, Caltabiano was a key part of the team that vaulted Siebel’s Call Center and eService products into a market leadership position.
Caltabiano started his career with Disco Corporation, a leading Japanese semiconductor equipment manufacturer. Based in Tokyo, he led several IT and marketing initiatives leading to increased revenues, improved market share and reduced operational costs for Disco’s international operations. He also worked at Sun Microsystems, focusing on software product strategy. Caltabiano has a B.A. from Williams College and an MBA from the Haas School at the University of California at Berkeley.
About Mall Networks
Mall Networks is the leading provider of online malls and loyalty shopping solutions that increase revenue, strengthen customer loyalty and improve member engagement for financial institutions, card issuers, loyalty programs and affinity organizations. Featuring an integrated network of more than 500 world-class merchants, Mall Networks’ flexible, on-demand platform powers personalized, easy-to-use online shopping portals for more than 25 million consumers. Industry leaders including JPMorgan Chase, Upromise, Spirit Airlines, NASCAR, Shop.org and First Equity rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
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Press Contact:
Amy Paladino
PalPR
amypal@comcast.net
781.772.1005
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