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Spirit Airlines Takes Flight with Online Mall from Mall Networks
Online Shopping Portal Offers FREE SPIRIT™ Frequent Flyer Members Mileage Rewards, Valuable Discounts and Exclusive Promotions
LEXINGTON, Mass. – March 21, 2007– Mall Networks, the company that connects top online merchants to the universe of consumer rewards programs, today announced that Spirit Airlines, the leading ultra low cost carrier serving the Caribbean and Latin America, has selected Mall Networks to power a customized online shopping mall for its FREE SPIRIT™ frequent flyer program members.
The Spirit Airlines merchant-funded rewards mall, expected to launch in spring 2007, rewards frequent flyer program members by providing a one-stop online shopping destination with exclusive promotions, discounts and mileage rewards. FREE SPIRIT™ members will earn miles each time they shop at more than 400 major, brand-name retailers in the Spirit Airlines mall including circuitcity.com, JCPenney.com, OfficeDepot.com, ProFlowers.com, Sears.com, Lands’ End, Overstock.com and many others.
“Our commitment to low fares and great service is matched by our commitment to an innovative and rewarding loyalty program for our customers,” said Barry Biffle, chief marketing officer, Spirit Airlines. “We continue to expand our overall offering on spiritair.com which is already known for the best deals on airfare, hotels, car rentals and event tickets. Now our customers can expect great shopping deals from our online mall. We’re delighted to be partnering with Mall Networks on this important program. Mall Networks not only provides the best solution, they bring the experience and best practices to make online malls successful for both the loyalty program and the consumer.”
Spirit Airlines is the largest privately-held airline in the United States and offers service to 33 cities in the United States, Latin America and the Caribbean. Spirit’s frequent flyer program, FREE SPIRIT™, offers members airline tickets in exchange for miles. To increase membership and enhance loyalty, Spirit began exploring online shopping programs. Spirit Airlines selected Mall Networks’ online shopping portal for several key reasons, including rich personalization and product search capabilities, easy configuration and integration options, and out-of-the-box relationships with over 400 leading retailers and merchants.
“Spirit Airlines has rapidly built a reputation as an innovative airline completely focused on a great, affordable customer experience. We share this same vision and are delighted to be working with Spirit Airlines to power an online shopping mall for their frequent flyers,” said Dave Andre, president and CEO, Mall Networks. “Currently, there are ever-expanding opportunities for consumers to benefit from enhanced loyalty programs, especially in the travel sector. Our best-in-class merchant-funded rewards mall offers Spirit Airlines a long-term loyalty building opportunity by enabling its customers to earn miles by shopping at hundreds of name-brand merchants without leaving their homes.”
About Spirit Airlines
Fort Lauderdale-based Spirit Airlines is the largest Ultra Low Cost Carrier (ULCC) serving the Caribbean, Latin America and the United States with 33 destinations. Spirit has the youngest fleet of Airbus planes in all of the Americas and offers one of the most attractive frequent flyer programs on the planet with no blackouts and seats available on every flight.
For the 411 on fares, schedules and reservations click or call 1-800-772-7117 (en Español, 1-800-756-7117).
About Mall Networks
Mall Networks is the leading provider of online malls and loyalty shopping solutions that increase revenue, strengthen customer loyalty and improve member engagement for financial institutions, card issuers, loyalty programs and affinity organizations. Featuring an integrated network of more than 500 world-class merchants, Mall Networks’ flexible, on-demand platform powers personalized, easy-to-use online shopping portals for more than 25 million consumers. Industry leaders including JPMorgan Chase, Upromise, Spirit Airlines, NASCAR, Shop.org and First Equity rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
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Press Contact:
Amy Paladino
PalPR
amypal@comcast.net
781.772.1005
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