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First Equity Selects Mall Networks to Launch New Rewards Program For Credit Card Holders
Online Mall Offers Card Members Cash Back on Every Purchase
LEXINGTON, Mass. – Dec. 11, 2006 – Mall Networks, the company that connects top online merchants to the universe of consumer rewards programs, today announced that First Equity, the premier credit card issuer for small businesses, has selected Mall Networks to build and manage a customized online shopping mall for its credit card holders. The merchant-funded rewards mall, expected to launch in mid-December, rewards First Equity card members by offering incentives including special offers and cash rebates.
“We selected Mall Networks for several reasons including their demonstrated ability to provide a best-in-class solution,” said John Yardley, Chief Marketing Officer of First Equity. “The rewards programs we offered previously did not provide enough value to our card members, and were not widely used. Mall Networks’ solution, which is tightly integrated into our site, has everything our customers want – high quality merchants and substantial promotions. This program makes First Equity an even more attractive credit card option for small businesses.”
First Equity Visa credit cards are offered to only the nation’s most creditworthy small businesses and are accepted at millions of merchants, service providers, and financial institutions around the globe. Needing a strong rewards program to match their exclusive membership base, they turned to Mall Networks, whose technology platform, rapid deployment, customization options and merchant relationships proved to be the right solution to increase member card usage and provide an advantage in the highly competitive credit card industry.
First Equity card holders will be able to shop easily and securely at hundreds of their favorite name-brand merchants while earning points for everyday purchases. In addition to funding the points for shopping through the mall, merchants will also offer special offers and promotions.
“First Equity’s partnership with Mall Networks shows their continued commitment to their card holders,” said Dave Andre, President and CEO of Mall Networks .“Through our technology platform and merchant associations, First Equity is finally able to offer a quality rewards program, building deeper relationships with its existing card members, as well as providing a powerful incentive for new card members.”
About First Equity
First Equity, located in Blue Bell, Pa., specializes in the provision of business credit solutions, including a highly innovative credit card program designed around the needs of small businesses. First Equity seeks customer relationships with business owners directly and through partnerships with strategic intermediaries and is pursuing business with a proprietary approach known as Information Based Value Management.
About Mall Networks
Mall Networks is the leading provider of online malls and loyalty shopping solutions that increase revenue, strengthen customer loyalty and improve member engagement for financial institutions, card issuers, loyalty programs and affinity organizations. Featuring an integrated network of more than 500 world-class merchants, Mall Networks’ flexible, on-demand platform powers personalized, easy-to-use online shopping portals for more than 25 million consumers. Industry leaders including JPMorgan Chase, Upromise, Spirit Airlines, NASCAR, Shop.org and First Equity rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
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Press Contact:
Amy Paladino
PalPR
amypal@comcast.net
781.772.1005
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