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earthscreen Finds A More Rewarding Way To Save The Planet With Mall Networks
Online Mall Offers Members a Rewards Program That Helps Fund Global Preservation Projects
LEXINGTON, Mass. – Oct. 24, 2006 – Mall Networks, the company that connects top online merchants to the universe of consumer rewards programs, today announced that earthscreen, an environmentally conscious online community that promotes green living, is partnering with Mall Networks to build a customized online mall. earthscreen’s online mall rewards members for contributing to environmental projects including forest preservation and energy efficiency. Members can now earn cash back to contribute to environmental projects when they shop at more than 350 major brand-name merchants in the earthscreen mall including Apple Store, Barnes&Noble.com, Gap.com, Lands' End, Overstock.com, Sears.com and many others.
“Increasing member loyalty is critical to our efforts to fund environmental projects and the addition of an online mall furthers our goal to make living a greener life simple and rewarding for everyone,” said Jay Haynes, founder and CEO, earthscreen. “We wanted a rewards program for our members that took advantage of what consumers are already doing – shopping online. The easier, more rewarding we make the member experience at earthscreen, the bigger impact we have on saving the planet,” he added.
With more than 270,000 members signing up over the past year, earthscreen has been a major force in proving the desire on the part of the consumer to live and purchase goods in an environmentally friendly-manner. To increase membership and build and enhance consumer confidence, earthscreen needed additional ways to reward members for contributing to environmental projects.
earthscreen considered building an online mall internally, however they ultimately partnered with Mall Networks because of its flexible technology platform, rapid deployment, customization options and merchant relationships that Mall Networks has created. earthscreen members can now shop easily and securely at hundreds of their favorite name-brand merchant’s Web sites and earn cash rebates or contributions on their everyday purchases. Additionally, merchants provide incentives to members to shop online through the mall, including special offers and bonus points.
“Sophisticated consumers embrace the opportunity to shop at the online stores they love while contributing to a cause that matters deeply to them,” said Dave Andre, President and CEO, Mall Networks. “With earthscreen we have created an intuitive user experience with a mall environment that integrates into their existing Web site without distracting from their central mission of environmental protection. earthscreen is able to focus on increasing membership and keeping consumers interested while we deliver the technology platform and merchant relationships.”
In addition to cash-back rewards at more than 350 major online merchants, earthscreen’s rewards program includes forest protection and pollution offsets for cars and homes, digital photos of the plants, animals and vistas that are being protected and discounts on stylish eco-friendly products.
About Mall Networks
Mall Networks is the leading provider of online malls and loyalty shopping solutions that increase revenue, strengthen customer loyalty and improve member engagement for financial institutions, card issuers, loyalty programs and affinity organizations. Featuring an integrated network of more than 500 world-class merchants, Mall Networks’ flexible, on-demand platform powers personalized, easy-to-use online shopping portals for more than 25 million consumers. Industry leaders including JPMorgan Chase, Upromise, Spirit Airlines, NASCAR, Shop.org and First Equity rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit www.mallnetworks.com.
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Press Contact:
Amy Paladino
PalPR
amypal@comcast.net
781.772.1005
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