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The Boston Globe - December 11, 2006
Mall Networks Lands Pennsylvania Client
Mall Networks, a Lexington company that connects online merchants to consumer rewards programs, said today it has been tapped by First Equity Card Corp., a Pennsylvania credit card issuer for small businesses, to build and manage a customized online shopping mall for its credit-card holders.
The merchant-funded rewards mall, expected to launch shortly, will reward First Equity card holders by offering incentives, including special offers and cash rebates, Mall Networks said.
“The rewards program we offered previously did not provide enough value to our card members and were not widely used,” John Yardley, chief marketing officer of First Equity, said in a statement. “Mall Networks solution, which is tightly integrated into our site, has everything our customers want - high quality merchants and substantial promotions.”
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